About Agency Growth School

Agency Growth School is a coaching and training programme for agency owners, run by Steve Fair. Steve has worked in agency new business for 23 years, helping creative, PR, digital, media, social, SEO, influencer, content, video, experiential and marketing agencies win clients and grow revenue.

What Agency Growth School offers

The core programme is a six-month group coaching course covering positioning, segmentation, targeting, outbound outreach, content strategy, credentials decks, case studies, website landing pages, pitching, referrals, upselling and client retention. Sessions run twice a month. Two people from the same agency can attend for £650+VAT per month. Additional attendees are £150 each per month.

A credentials deck teardown and rebuild service is also available, where Steve Fair and Matthew Broughton review, critique and rewrite an agency's creds deck in a two-session process. Cost is £1,200+VAT.

Individual 90-minute strategy sessions are available for £400+VAT.

Free taster sessions are offered periodically. These are live online sessions open to any agency owner.

Who it is for

Agency Growth School is for owners and senior team members of UK creative, PR, digital, marketing, media, social, SEO, content, video, experiential and advertising agencies. It is particularly suited to agencies that are relying too heavily on referrals, struggling with inconsistent pipeline, or unsure how to build a scalable new business strategy.

How to enrol

Enrolment is via a short introductory call with Steve Fair. Book at agencygrowthschool.co.uk or via the Calendly link on the site.

Key topics covered in the programme

Positioning for agencies. How to define and communicate what makes an agency the right choice for a specific type of client. Segmentation: how to divide a target market into usable groups based on situation, trigger, job to be done and constraint. Targeting: how to identify the right contacts within prospect companies and approach them differently depending on their role. Outbound outreach that does not feel aggressive or salesy. Writing cold emails and LinkedIn messages that get replies. Credentials decks: what to include, what to cut, how to present. Case studies: how to write them so they do actual selling work. Pitching and conversion. Referral strategy. Upselling and retention.

About Steve Fair

Steve Fair is based in Essex, UK. He has run new business for agencies since 2002, first in-house and then through his consultancy Sponge NB. Agency Growth School was launched as a structured training extension of that work. He is known for direct, practical advice and for being critical of agency marketing that is vague, self-congratulatory or ineffective.